For Arize AI · Senior AI PM, Observability

James Matlick

I build with AI agents every day. Here's what I'm learning about them with Phoenix.

Qualifications

15 yearsproduct management
5 yearscustomer support and account management
20 to 300+publisher partners grown at Madison Logic

In your words

Your About page names three values. Here is how each one shows up in my work.

How I think

Bring Solutions, in my words

I help define the mission.

First principles and high impact are how I think about mission and priorities.

I start from what the customer actually needs and why. That becomes the mission. Then the work with the biggest impact goes first.

How I move

Do > Say, in my words

I help execute it quickly.

The roadrunner is my animal: one speed, go. I don't wait to be told. I spot the problem, write the plan and get it moving. I think in days, not months.

At ChatB2B, a team of AI agents builds the product. I cut the work into releases of one to three days and decide what ships.

49 production deploys in under four weeks.

My craft

N+1, in my words

The right tool for the goal.

Support, training, process, automation, product and technology are all tools. My craft is matching the right one to the problem so the customer actually reaches the goal. Not everything needs a hammer, because not everything is a nail.

Whatever the tool, it takes every team. I line up product, engineering, operations and sales on shared goals, so everyone can just go.

Biggest result: Wellput grew from no revenue to about $3M a year while I led product.

Four teams, four sets of prioritiesProcessShareThis: one roadmap, ranked by revenue.
Ad tracking kept tripping people upTrainingWellput: docs for clients, and tag training for customer success.
Run ad budgets across hundreds of newslettersProductWellput: I designed the order and budget engine, with pacing and budget controls.
A client's tracking needs fixing nowSupportWellput: I joined client calls and owned onboarding when needed.
Run campaigns without a big engineering teamAutomationWellput: AI ran ad targeting and quality checks.
Grow revenue from media inventoryTechMadison Logic: rebuilt the platform. Revenue up $22M.

Goal reached.

Why Arize

Arize tells you if the AI is performing. ShrinkMyStack tells you if the AI and SaaS spend is worth it.

They answer different questions. I build on LLMs, so I need to know when an agent is wrong, slow or expensive before a customer does. That's the problem Arize solves.

Experience

ChatB2B (ShrinkMyStack) · Co-Founder (Product & Technology)

Nov 2025 to Present
  • Set product strategy for ShrinkMyStack, which helps finance and IT leaders control SaaS and AI spend.
  • Built two AI agents that run buyer research for marketing teams inside their AI assistant.

Wellput.io · Head of Product

2021 to Sep 2025

Frequency · Advisor

Jun 2024 to Jun 2025
  • Set the strategy and roadmap for its podcast ads business.

ShareThis · Sr. Director of Product

Oct 2019 to Mar 2020

Madison Logic · Marketing to Director of Product

2007 to 2019
  • Owned the company's largest client (IBM) and largest partner (IDG).
  • Directed a 25-person engineering team in India and set up the structure and roles for the UK office, supporting clients across North America, EMEA and APAC. Cut delivery time in half.
  • Helped lead the company's shift from lead generation to account-based marketing.
  • Grew the partner network from 20 to 300+ media companies and publishers.

Syracuse University · BS, Finance

2007

Skills

AI agentsTesting on real dataSafe launchesAPI design Anthropic ClaudeOpenAI (ChatGPT, API)Google GeminiCursorPythonSQLAWSGoogle Cloud

Want the one-page version?

Download resume (PDF)